Household Drinking Water Purification

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How Safe is the Water you Drink?

The Pure Friendly Household Purification and Sterilization system is the most advanced technology to date. We not only use the commonly used ion exchanged carbon filtration media but we include our patented Oxygenation and Ionization technology to provide toxin and bacteria free fresh mineral oxygenated pure water to your home

Typical Example of a Mains Water Recycling Plant

Clearly we can establish our population is entirely dependent on the local authorities providing us with the optimum in filtered and purified water however is this enough?

The purification system used by local authorities is chlorinated and filtered automatically prior to entering our taps.

Would you consider that even if with the trust we have in our local authorities, you would still want better for your family and home?

Pure Friendly Oxygenation and Ionization of your tap water would provide you with paramount backup and reassurance that the water you use and drink has been properly sterilized, purified and clarified.

Why Pure Friendly

Your family home should be protected from any form of harm, even your supply of water may have a detrimental effect on your children’s future if provisions prior to the entry of water to your home has not been correctly supervised and monitored.

You need to drink water to survive. But if water is not treated, or purified, properly, it can make you very sick. There are no disadvantages to water purification — it’s essential for healthy drinking water — but it has some shortcomings because it may not remove every possible contaminant from drinking water.

The Environmental Protection Agency reports that 90 percent of the world’s water supply is unfit for drinking without some sort of treatment. Water may contain microorganisms that can cause diarrhea, vomiting and even death. Water purification systems kill these microorganisms to make the water safe to drink.

You have to be careful also, to take precautions even when showering or drinking tap water.

3 Common Exposures to Chlorine:

  • Absorption through skin from water and from the air
  • Drinking & Eating
  • Breathing in the fumes that chlorine can create

It should be noted that the dangers of chlorine exposure also exist for people who do not normally swim, but instead choose to sit by the pool sunbathing or socializing. In some instances, non‐swimmers have tested positive for high levels of trichloramines.

“In its official annual report, the President’s Cancer Panel is recommending that people use home filtering devices to decrease exposure to cancer-causing agents.” – 3M

“Some contaminants may be harmful if consumed at certain levels in drinking water”. – EPA.GOV

Most tap and well water in the U.S. contain moderate to heavy levels of contamination from industrial and environmental pollution. All sources of water whether it be a lake, river, glacier or well, contain some level of contamination. Contaminants range from naturally occurring minerals to man-made chemicals and byproducts. Water from surface water (river or lake) can be exposed to acid rain, storm water runoff, pesticide runoff and industrial waste.

Water from groundwater (private wells or public water supplies), can be contaminated by disease-producing pathogens, leachate from landfills and septic systems, hazardous household products and agricultural chemicals.

The majorities of contaminant levels are not high enough to cause immediate sickness but are more likely to cause chronic health effects. This means effects that occur long after repeated exposure to small amounts of a contaminant.

  • Great tasting, Non-toxic, healthy, oxygen rich water to every tap in the home.
  • Does not remove beneficial minerals from the water. Removes all contaminants, pollutants, chlorine and heavy metals.
  • 100% chemical free water sanitation providing the highest level of non-toxic oxidation available.
  • Effective against all bacteria, algae, viruses and fungi and chlorine tolerant pathogens and parasites.
  • ECO Friendly with no disinfection by products and no greenhouse gas emissions.
  • High flow rates. Low energy consumption. Fully automated electronic management control system. Self-cleaning anodes.
  • Shut off valve to ensure easy replacement of filter cartridges. Prevents scale build up in pipe work.
  • No Water Wastage.

Why is Pure Friendly so Different?

The Pure Friendly ECO-Fusion system uses a unique 7-phase triple disinfection water purification and polishing technology to deliver water that is free from contaminants such as chlorine, pesticides and other persistent organic pollutants, heavy metals and other toxins. The system does not remove beneficial minerals from the water.

The system is unique in that it delivers pure oxygen-rich, healthy mineral water to every tap in your home without compromising on flow rates.

All Pure Friendly Eco-Fusion Whole Household systems use our newly patented Stack Oxygen Anode Design with autocatalytic oxidation output. This natural oxygen technology combined with UV and NASA developed Ionization ensures we achieve the highest level of water sanitation currently available.

The Pure Friendly Eco-Fusion System is effective against all waterborne pathogens and algae and delivers great tasting, healthy oxygen rich mineral water that is soft and gentle on the skin.

The Pure Friendly Eco-Fusion System is suitable for homes with up to 5 bathrooms

The Pure Friendly ECO Fusion system requires no operator maintenance. The system is fully automated and includes a fully integrated flow sensor ON/OFF management system reducing electrical consumption and extending UV lamp life.

The Pure Friendly e-Clear anodes are self-cleaning using an automated reverse current program.

Custom made for your specific requirements and applications, the commercial New Generation system is ideal for hotels, food & drink industries, restaurants and on-site water purification and bottling.

1. Oxygenation

The Patented e-Clear Electronic Oxidation Technology – provides 100% toxic free natural oxidation/sanitation and Therapeutic Oxygen Rich Healthy Water.

2. Ultra Violet

Special Long life (5000hr) High Spektrotherm Germicidal 60W UV Lamp. Extended chamber for longer contact time with water removes 99.9% of all waterborne parasites and diseases including the de-activated of Cryptosporidium, Legionella and Giardia.

3. Ionisation

Ionisation Electrodes – Technology developed by NASA for drinking water aboard space shuttles. Efficient elimination of bacteria including E.coli, Coliforms, Streptococcus, Legionella, Vibrio cholera, Salmonella, Pseudomonas spp, viruses, fungi and algae. Prevents biofilm buildup in pipelines and activates a descaling process in the water line.

Why Oxygen?

Oxygenated water is water that is infused with oxygen. People who consume oxygenated water will get more oxygen into their bloodstream.

Oxygen is a general body detoxifier and known to slow down the aging process, stimulate the immune system, promote cleaner, softer, and rejuvenated skin so now you can de-stress, detox and relax in your own Pure Friendly Oxygen pool.

Even taking a long bath or shower increases a person’s risk for chlorine exposure because chlorine can enter the body through skin absorption or through the eyes, nose, and ears.


Cleaner Water means:

  • Healthier skin and hair, free of contaminants
  • Removal of Chlorine, Lead and other Carcinogenic compounds
  • A home filtration system helps provide clean, clear water for showers, dish washing, and laundry.
  • Softened water with scale free showers and spotless glass
  • Softer, brighter and longer lasting clothing
  • Household filtration reduces sediment, sand and rust at the main water supply so there’s less build up inside water heaters, pipes, dishwashers and other appliances and fixtures.

Unwanted Substances in Our Water


Microbial Pathogens – Disease producing micro-organisms, which includes bacteria, viruses, parasites.

Organics– Trihalomethanes, byproducts formed when chlorine in treated drinking water combines with naturally occurring organic matter.

Pesticides, herbicides, insecticides and fungicides

Volatile Organic Chemicals (VOCs), which include solvents, degreasers, gasoline additives, etc.

Inorganics – Toxic metals such as arsenic, barium, chromium, lead, mercury, etc.

Radioactive Elements – Radioactive contaminants that result from the decay of uranium in soils and rocks.

Scale – Hard water minerals such as calcium and magnesium cause scale buildup to attach on surfaces like pipes and appliances to cause lime deposits.

Only a few of the contaminants listed above are regulated by drinking water standards. This stresses the importance of whole house water filtration, to protect you from the wide range of contaminants in your water source.